Asams' CV
Asams V.K
Business Excellence | Retail Operations | Growth & Expansion
Profile summary
Accomplished business excellence and retail operations leader with 11 years of progressive experience in retail operations, business expansion, and process standardization. Multilingual professional fluent in 5 languages. Track record of directing central operations across multiple states, managing store networks, and scaling profitability. Dedicated to driving standardization, operational efficiency, and cross-functional collaboration.
Career highlights
Retail Operations and Expansion: Managed business expansion, operations, and profitability across 130 stores, expanding the company network from 20 to 130 stores in 8 months.
Central Operations and Standardization: Directed central operations and business excellence across 6 states while building a control tower that enabled real-time visibility for 260+ stores.
Margin Improvement and Waste Reduction: Reduced fresh fruit and vegetable wastage from 15% to 9% within 6 months and increased stock availability from 80% to 95% in stores.
Key skills
Professional experience
Directs Central Operations and Business Excellence across 6 states, managing a 25-member team and overseeing centralized training and communication functions. Coordinates multi-state store operations and standardizes enterprise processes.
- Built and scaled a Central Control Tower enabling real-time visibility for 260+ stores via AI-modeled CCTV.
- Reduced FnV wastage from 15% to 9% within 6 months.
- Increased stock availability from 80% to 95% in stores.
- Improved billing speed per bill from 120 sec to 79 sec through structured training.
- Improved audit compliance scores from 75% to 95%+ through regular audits and corrective action tracking.
Directed business expansion, operations, and growth across Bangalore. Accountable for profitability across 130 stores spanning 78,000 square feet while leading a team of 300 employees.
- Delivered 50% YTD business growth, resulting in 120% annual budget achievement.
- Expanded COCO network from 20 to 130 stores in 8 months, averaging 13 store launches per month.
- Reduced employee attrition from 30% to 8% through NPS mechanisms and a training and development team.
Directed growth and operations across a cluster of fifty stores while serving as a strategic consultant to retail partners. Maintained vendor relationships and platform availability to support daily operational execution.
- Delivered 300% growth in B2C sales for retail partners, building a profitable cluster.
- Captured 75% of B2B wallet share for Jumbotail from partner stores by adding new vendors and ensuring product availability.
- Improved Gross Margin from 12% to 18% through assortment corrections and new range additions.
- Reduced FnV dump and shrink from 20% to 8% through targeted selling and buying processes.
Directed go-to-market operations for the North Bangalore market, overseeing talent acquisition, onboarding programs, and sales execution.
- Established and maintained retailer relationships to increase GMV for Jumbotail.
- Negotiated with modern trade retailers on behalf of brands to capture shelf space and in-store marketing.
- Generated 60 million SAR in business through fast food chain and bank tie-ups, producing 1.66% incremental business during 2018 to 2019.
- Delivered 8% year-to-date footfall growth, achieving 103% of the annual budget.
- Turned around a de-growth store to 6% growth within 7 months through customer profiling and corporate tie-ups.
- Grew the Hardline Category by 23% through B2B business operations.
- Developed and executed digital media campaigns across assigned brand portfolios.
- Conducted research for ITC India focusing on the online behavior of Indian women.
Education
CGPA: 9.58
79%
Languages
English
Hindi
Malayalam
Tamil
Kannada